About us
ABOUT US
Shaping our breakfast experience
With all the breakfast options available today,
our community of cereal lovers is growing
to celebrate the joy of a delicious start to the day.
Discover New Flavors
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Start with the customer – find out what they crave and deliver it to them.
Changing breakfast for the better.
We’ve done it before.
Meet our team of cereal enthusiasts
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the cereal store. He loves to keep his hands full by participating in the selection of products, marketing, and enhancing the customer shopping experience.
Mich Stark
Chief Marketing Officer
Mich loves exploring new trends in breakfast. With his extensive experience in the food industry, Mich has played a key role in shaping our product line and making our store a go-to destination for cereal lovers.
Aline Turner
Chief Cereal Officer
Aline is passionate about breakfast and believes in the power of a good bowl of cereal to start the day right. She leads our team with enthusiasm and a commitment to quality, ensuring every customer leaves with a smile.
Iris Joe
Chief Financial Officer
Iris, with her culinary expertise, helps us curate the best cereal selections and innovate new flavors. She is dedicated to enhancing our offerings and ensuring customer delight.